• Cost effective for large volume jobs. The unit cost goes down as the quantity goes up.
• High Image quality.
• Allows for printing on special paper, and/or adding gloss/dull varnishes.

• Can be more expensive for small volume jobs.
• Turnaround time is slightly longer than digital due to drying time.

Offset printing is called offset because the ink is not directly moved onto the paper, but is circulated from a metal plate to the rubber mat and it is then further set onto the paper.