TARGETED MAILING LISTS
Mailing campaigns require three ingredients for success: Content and Composition, Frequency, and most importantly - Targeting. Unfortunately, most direct mailing campaigns put a tremendous focus on the first two and assume that quantity suffices for the third. Not True! The more tailored your mailing list is to your ideal customer, the better results you will achieve.

At Ironside Press we have developed several tools we use to make sure your marketing is getting to the right people for the right results.
Consumer and Business Mailing Lists Effective mailing lists are no longer simply names and addresses. They are specifically derived based on geographic and demographic characteristics of a campaign's intended target. At Ironside Press we source our mailing lists from the largest and most comprehensive consumer and business mailing databases in the United States.


Imagine your company, marketing specifically to the consumers or businesses you know will see value and benefit in your services or products.


Our mailing lists are that powerful.
Occupant Mailing List When appropriate, we may suggest saturating an entire neighborhood, Zip Code, or county. But knowing which ones are appropriate can make all the difference. Our databases provide us with the average home values, ages, incomes and household profile at a carrier route level so saturation mailing is not just a guess but a carefully analyzed and planned strategy.
Linear Regression and List Profiling Some of our customers say they aren't sure what their target should be. This isn't necessarily true. Over time, many of our clients have collected the names and addresses of previously satisfied customers. We can take if from there.

With our sophisticated analysis software and capabilities, we can take this existing information and derive exactly what the profile of your existing customer base is. From age, income, number of children, education, occupation, home value, marital status, and an almost unlimited set of other characteristics. We can then compare this to the distribution of these same characteristics in the specific geographic market you wish to market to. But we don't stop there.

We then take this information and look for unique combinations of characteristics for high frequency as compared to the larger market.......in layman terms.....we figure out what makes your customer different! From this information we can rank all the potential customers within a geographic area based on how closely they match your existing customer base.

“If only we could find another 50, 500 or 5,000 customers just like the ones we have now” is no longer wishful thinking.

It takes work, strategy, execution and Ironside Press – but we can help you make it happen.