It Works
We can let you know when your direct mail is expected to reach
a mailbox - so you can be ready to follow up with a phone call. Oh, and YES, we
do include contact phone numbers with our mailing lists.
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BENEFITS OF DIRECT MAIL
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Even in a digital world, many people look forward to receiving their daily mail. They often sort through it immediately - the day it's delivered. Postcard mailings, and similar targeted direct mail campaigns, are a powerful
medium that can reach people nationwide.
In addition to that kind of exposure, DIRECT MAIL offers these
benefits:
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It's targeted.
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Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always
an option for small businesses. But Direct Mail can focus on a smaller group of
prospects who are more likely to respond to your offer, giving you more bang for
your buck.
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It's personal.
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With Direct Mail, you can address your customers by name, speak to them individually,
and appeal to their interests. And when customers feel that you understand their
needs, they’re more likely to respond.
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It's flexible.
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From letters to postcard mailings to brochures, a wide variety of inexpensive and easy formats
are available for your Direct Mail campaign. You can add impact by including a special
offer or free sample in the envelope.
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It's tangible.
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Direct Mail allows you to physically place your message in your customers’
hands and encourage interaction. Along with an engaging message, you can make an
unforgettable impression by incorporating elements that actively involve the customer,
like stickers, samples, and coupons.
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It's measurable.
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Direct Mail is one of the few media channels that give you the ability to track
the success of your campaign. It’s as simple as counting the inquiries you
received or counting the number of coupons redeemed. By tracking and analyzing your
results, you’ll see what's working and can make adjustments to future mailings
if needed.
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It's easy and cost-effective.
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You don’t have to be a direct mail expert with a big budget to advertise with
the mail. With Ironside Press, we can tailor a Direct Mail campaign
specifically designed to work with your budget, your customers and your goals.
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